Founders Magazine Interview
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Founders Magazine Interview with explain CEO Jonas Keller
In an interview with Founders Magazine, Jonas Keller, CEO of the presentation agency explain, shares his unconventional journey and his passion for powerful presentations.
From a young age, Keller was drawn to the stage whether delivering school presentations or performing in amateur theater. That early fascination eventually led him to co-found explain, an agency now trusted by top brands like adidas and Schalke 04. He describes himself and his team as the “ghostwriters of the 21st century,” helping executives create presentations that truly make an impact. Reinventing Presentation Culture in a Digital World
One of the most dramatic shifts, Keller notes, came during the pandemic. The COVID crisis transformed the way we present and communicate. In response, explain developed innovative digital formats, blending creativity with technology. One standout idea: integrating the speaker directly into the slides as a design element drawing inspiration from gaming streams. The result? Even virtual presentations can feel personal, emotional, and professionally produced.