PRESS
13.08.2025
explain press release
How explain
Became a New Kind of Agency.
In a world saturated with messages, explain chose a different path, not louder, but clearer. Not more content, but more connection. What began as a presentation agency has evolved into something more fundamental: a communication partner that puts people at the center of every message.
Communicating Change is Challenge of Our Time.
Transformation is no longer the exception, it’s the norm. But change doesn’t succeed through logic alone. It needs language. It needs leadership. It needs communication that creates clarity, builds trust, and gives people a reason to move forward.
explain supports organizations in navigating change, not just by explaining it, but by shaping the narrative that makes it meaningful. We help leaders communicate change in a way that resonates, aligns, and activates.
From Slides to Stories to Strategy.
explain never set out to become another creative studio, event agency, or a classic consultancy. Instead, it became something in between and far beyond. An agency where strategy meets storytelling. Where leadership finds its voice. Where brands create echoes that last.
As organizations struggle to communicate in increasingly complex environments, hybrid teams, global audiences, fragmented attention, explain asked a simple question: What makes people listen? And what does make them move?
The answer wasn’t digital clicks, it was human connection.
Strategic Communication, Human to Human.
At the heart of the explain transformation lies a natural development towards a new discipline: strategic human communication. It’s not about formats or channels. It’s about people, their attention, their emotion, their trust.
At explain, everything starts with a person that will enter stage- not the deck, not the data. The person. Whether it’s a leadership keynote, a brand launch, or an internal transformation, explain helps organizations find the story behind the strategy and bring it to life. Not with buzzwords, but with clarity. Not with showmanship, but with presence.
explain thinks communication from the speaker outward, not from the marketing inward. What applies on stage, applies across the organization: communication is a dialogue, human to human. Authentic. Relatable. Effective.
Brand Development Starts with People.
explain believes that brands are not built in PowerPoint decks or campaign briefings. They are built in people’s minds and hearts. That’s why explain approaches brand development human centered, from the inside out: it begins with identity, connects with strategy, unfolds its impact when leadership embraces it and leads it into the future.
Because only people can move people. From one voice, one idea. Explain turns messages into movements. From boardroom to browser, from keynote to campaign. explain is there to bring communication to life.
On stage. Online.
More than just an Agency. A Strategic Partner.
explain does no join the race to replace event agencies, creative teams, or internal comms departments. It works with them, as a sparring partner, as co-creators, as guardians of their visions, as architects of their success and as hidden figures that are always there to support and to make their clients shine on stage.
What makes this new?
In a time when agencies are defined by deliverables, explain is defined by impact. It doesn’t sell formats. It builds moments. It doesn’t chase trends. It crafts meaning.
This is not a new service offering. It’s a new kind of agency. One that believes communication is not a task, but a necessity. Not a campaign, but a connection. And through that explain helps organizations do the hardest thing of all: to connect at a human level.
In the end, it all comes down to explain’s very simple principle, that every human ambition is about winning people first.
16.01.2019
BUSINESS PUNK ARTICLE
INTERVIEW WITH EXPLAIN CEO JONAS KELLER
explain: How a PowerPoint Agency Became the Go-To Partner for Germany’s Top Corporations
explain is a German agency that has mastered a very specific craft: designing and refining PowerPoint presentations. What started as a niche idea has grown into a powerhouse trusted by some of Germany’s biggest brands including companies listed on the DAX, the country’s premier stock index.
It all began in 2004, when founder Sven Hager recognized the untapped potential of professionally designed presentations after working on a project for energy giant EnBW. The first office? His mother’s ironing room.
Two years later, Jonas Keller joined without a college degree, but with a bold spirit. Together, they transformed explain from a one-man venture into one of Germany’s leading presentation agencies. Their mission has remained clear:
Make complex ideas easy to understand, visually engaging, and emotionally impactful.
"World-class explanations -
that’s what explain has delivered for years.“
From Niche Player to Market Leader
What sets explain apart is its laser focus on what many overlook: PowerPoint. While other agencies chase trends in branding or social media, explain specializes in what businesses need every single day presentations that truly persuade.
With a team of designers, coaches, and storytelling experts, explain empowers executives, leadership teams, and entire organizations to communicate clearly and confidently.
Culture Over Commerce
At one point, the company planned a big move to Baden-Baden to accommodate its growing team and clientele. But despite CEO Keller’s enthusiasm, the project was unexpectedly canceled for a very deliberate reason: to protect the company culture.
At explain, people come first. Growth is never pursued at the cost of well-being. The decision reflects a deeper belief: real professionalism isn’t just client-facing it’s lived every day within the team.
21.08.2020
FOUNDERS MAGAZINE INTERVIEW
WITH EXPLAIN CEO JONAS KELLER
explain Delivers Champions League Presentations
In an interview with Founders Magazine, Jonas Keller, CEO of the presentation agency explain, shares his unconventional journey and his passion for powerful presentations.
From a young age, Keller was drawn to the stage whether delivering school presentations or performing in amateur theater. That early fascination eventually led him to co-found explain, an agency now trusted by top brands like adidas and Schalke 04. He describes himself and his team as the “ghostwriters of the 21st century,” helping executives create presentations that truly make an impact. Reinventing Presentation Culture in a Digital World
One of the most dramatic shifts, Keller notes, came during the pandemic. The COVID crisis transformed the way we present and communicate. In response, explain developed innovative digital formats, blending creativity with technology. One standout idea: integrating the speaker directly into the slides as a design element drawing inspiration from gaming streams. The result? Even virtual presentations can feel personal, emotional, and professionally produced.