From slide to story. Explain was never meant to be a creative agency, a design studio, or a communications consultancy. And yet today, it combines all of that. We started as a presentation agency focused on slides, but stayed true to what really matters: impact. Soon it became clear that it’s not about slides at all, but about substance – about what moves people and makes leadership tangible. To create real impact, you first need to understand. So we dove deep into content, structure, and rhetoric, developed our own workshop formats, and built spaces for insight and powerful narratives. That’s how our unique Presentoric-Model was born.

From story to speaker. Our Presentoric-Model only became complete when we placed the speaker at the center. Because people follow people – not slides. True impact requires credibility, emotion, clarity, and empathy. To stand beside our clients in their most decisive communication moments, we gained stage experience ourselves, coached TEDx speakers, and learned how stories and personalities shape events. That’s how our approach emerged: we create communication starting with the communicator. And more than that, we realized how events and communication are inseparably connected.

From speaker to strategy. At some point, it was no longer about the format – but about what it sparks: clarity, transformation, direction. When CEOs articulate visions, when brands reinvent themselves, when leaders shape corporate culture, strategic moments of impact are created. That became our strength: we create communication starting with the communicator. Today, this drives the way we build corporate identities, designs, narratives, as well as web and social media concepts. Our human-centered approach turns classical marketing logic upside down.