STORYTELLING TRAININGS

Training, seminars, workshops, and coaching for leaders and teams.

Storytelling Training Business Storytelling Corporate Storytelling Visual Storytelling Storytelling Seminar

"The storyteller is
the most powerful person."

We build storytelling strength through hands-on training. Systimatically, from message and story to impact and applause.

Onsite or online.
30+ experts.
1.000+ participants each year.

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STORY IS STRATEGY

In business, storytelling isn’t a stylistic device. It’s a strategic communication tool. A strong story turns complexity into clarity, sets priorities, and makes relevance tangible. It connects facts with meaning, builds trust, and creates understanding with emotion where it helps. Whether it’s strategy, change, brand, or sales: whoever leads the story leads focus, pace, and impact in the room.

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OUR APPROACH

Storytelling isn’t a creative discipline. It’s a leadership and communication skill. That’s why our seminars and trainings don’t teach “story” alone, we build clarity, narrative flow, language, argumentation, visualization, and impact. If you want to learn storytelling, you need practice, feedback, and repetition, not theory. Our trainers and coaches work with real topics from day-to-day business.

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OUR OFFER

  • Development of storytelling competence for leaders, sales teams, and teams, with clear goal and decision logic

  • Training in story, core message, narrative, and narrative arc so communication becomes clear, persuasive, and easy to act on

  • Practical formats, from inhouse training to coaching, so storytelling isn’t just learned, but applied in day-to-day work

THESE CLIENTS TRUST US

Adidas
TEDx
OMR
Red Bull
Hapag Lloyd
Porsche
Schaeffler
Bechtle
KIT
vitra

Storytelling in presentations

Business and corporate storytelling for brand, leadership, and change.

We develop narratives that create orientation and build trust. Participants learn how corporate storytelling sharpens identity and direction and how business storytelling leads value, relevance, and decisions.

The goal is a story logic that stays consistent across the organization and can be carried forward by teams.

Develop a story and core message, prioritize content, create clarity.

We sharpen the guiding idea, core messages, and the red thread. Participants learn how to distill material, reduce complexity, and build a story that stays understandable and makes the next step feel logical.

The goal is a stable foundation that holds up in meetings, projects, and external communication.

Storytelling in presentations: structure, presentation build, building a presentation story.

We train openings, transitions, narrative flow, argument logic, closing, and Q&A along a clear storyline. The focus is on applicability and stability, even under time pressure and in critical situations.

The result is a presentation structure that creates orientation and prepares decisions.


Visual storytelling and visualization for clarity and retention.

Strong stories think visually. We teach visual hierarchy, one clear point per slide, reduction over decoration, and visualization that carries the story.

Optionally, we integrate standards, template logic, and consistent visual rules so teams can work faster and stay consistent.

Telling and presenting stories: language, presence, impact.

Storytelling only works when it’s delivered well. In coaching and training, we work on language, rhythm, pauses, eye contact, presence, and confident Q&A.

The goal is delivery that feels credible, builds trust, and carries the story in the room. Live, online, and on big stages.

GET IN TOUCH

A no-obligation call and a free proposal.
A clear expert recommendation after 30 minutes.

Initiative Mittelstand

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TEAM-TRAININGS

Inhouse presentation training.
Teams of up to 10 participants.
1-3 days. From EUR 2,490.

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1:1 COACHINGS

1:1 coaching for speakers and leaders.
1–3 hour sessions with follow-ups.
From EUR 260.

Trainers

GROUP WORKSHOPS

Designed for active co-creation.
Groups of up to 12 participants · 6 hours.
From EUR 1,990.

TEDx Nils

SEMINARS

Ideal for large groups.
10–50 participants · 3–6 hours.

Trainers

CUSTOM

Training programs tailored precisely to your organization.

Training

ONSITE/ONLINE

Available across Europe at your location. Inhouse or in the digital space.

PRESENTATION TRAININGS

TRAINING MODULES

Story

STORY TELLING

No more buzzword bingo. Develop presentations from the initial idea to a clear storyline.

Proud

SLIDE DESIGN

Put an end to reading off slides. Efficient, clear, and visually compelling slide design.

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SPEAKER PERFORMANCE

No fear of stage fright. Practical tips and techniques for confident delivery.

Personal Branding

PRÄSENTATION

How do I present myself? Build and stage a strong personal speaker brand.

Present Online

PRESENT ONLINE

Presenting in virtual environments via webcam and screen sharing with cutting-edge impact.

AI Presentation

AI PRESENTATIONS

Using artificial intelligence from story development to design and video.

FIND THE RIGHT TRAINING

A direct, non-binding exchange on inhouse trainings, coaching, and workshops by explain.

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What do you gain by working with explain as your training provider?

Immediate, measurable training results

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TIME SAVINGS

Company trainings and inhouse seminars establish a shared standard. Teams save time because story structure, narratives, narrative flow, visual rules, and storytelling workflows are clear. Less rework, fewer alignment loops, more clarity. On top of that, teams build a shared understanding of how to prioritize content, develop a story, and get to the point

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IMPACT BOOST

Storytelling competence improves measurably when content, narrative flow, visualization, and delivery reinforce each other. Participants tell stories more clearly, guide audiences through arguments more effectively, and show up with more confidence. That increases confidence in meetings, pitches, and leadership communication and makes messages far easier to act on.

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TRAINING OUTCOMES

  • Stronger story: core message, narrative, narrative arc, and argumentation hold, even under pressure.

  • Better visualization: visual storytelling makes content clear, consistent, and focused on the message.

  • More impact: more confident delivery, stronger Q&A, higher persuasion, and faster decisions.

More specifics

HR and People Development need training that builds skills sustainably and scales across the organization. Our professional development programs and inhouse training build storytelling competence systematically, from fundamentals to leadership masterclasses. The skill model is clear: story and core message, narrative, narrative flow, visual storytelling, and personal impact.

We also support standardization: shared storytelling principles, feedback routines, and transfer mechanisms, so training doesn’t fade as a one-off initiative. Optional add-ons include train-the-trainer approaches, internal multiplier formats, and coaching for leaders who are expected to model strong communication.
Formats: inhouse training, inhouse seminars, workshop series, modular courses, and coaching modules.

Result: a scalable development path that anchors storytelling as a leadership skill and significantly raises the quality of internal communication.

When direction needs to be set, communication decides. In C-level and founder contexts, it’s rarely about “telling nicer stories”. It’s about clarity, prioritization, and impact in critical moments. Our formats combine executive coaching, masterclasses, and targeted inhouse training so leaders can communicate their messages with structure and conviction, even under pressure.

The focus is high-stakes moments: positioning, argument logic, decision guidance, Q&A, and objection handling. We work on openings, transitions, narrative flow, closing and what matters in the boardroom: calm, precise, confident. Practical, using participants’ real content, not generic exercises.
Suitable as executive coaching, an inhouse masterclass, or a compact seminar for top management.

The goal is that leaders don’t just learn storytelling. They tell the right story, effectively, when it matters.

Marketing and sales need stories that work in conversation. It’s not just a good story. It’s value progression, a tight line of argument, and a narrative flow that moves from the first sentence to the next step. Our workshops, seminars, and company trainings build exactly that: developing stories, handling objections, and creating closing logic.

Typical topics include translating a value proposition into a storyline, placing proof points with intent, and using visuals to strengthen arguments, not cover them up. We train storytelling for pitches, sales presentations, proposal meetings, and trade fairs. When needed, we integrate visual standards so teams can work faster and stay consistent.
Formats: inhouse workshops, seminars, courses for sales teams or sales leadership, plus coaching for key roles.

Result: more confidence in conversation, clearer communication, and higher close rates through stronger storytelling competence.

In corporate communications and investor relations, the bar is high: precision, consistency, trust. Storytelling here means making complex topics understandable fast and leading a clear line of reasoning that holds up under critical questions. That’s why our trainings are more than instruction: they combine advisory support, story structure work, data visualization, and impact in the room.

We train clear core messages, structured argumentation, storylines for numbers and developments, data visualization, and confident performance in Q&A and with critical stakeholders. Suitable for capital markets decks, press conferences, internal leadership communication, and large-scale corporate formats. Delivered as professional development, inhouse seminars, or modular training series, depending on your needs.

If teams are meant to truly apply storytelling, training has to use real content. That’s exactly what we do: practical, inhouse, with measurable improvement in communication impact.

explain is a leading provider of corporate storytelling training.

What makes explain unique

EXPERIENCED

For over 20 years, explain has trained communication in moments where decisions are made. Our storytelling trainings, seminars, and workshops are hands-on and built around real business situations. Our trainers and coaches focus on what matters most: guiding idea, narrative flow, transitions, closing, and Q&A. The result is storytelling competence that holds up in meetings, pitches, and on stage.

HOLISTIC

Many trainings teach storytelling in isolation. explain connects story and core message, narrative, narrative flow, visual storytelling, and personal impact. Participants learn to prioritize content, sharpen messages, and tell stories in a way that’s clear and persuasive. When needed, we also integrate presentation structure, presentation build, and visualization so teams can work faster and stay consistent. Storytelling becomes learnable, repeatable, and measurable.

LEADING

As a training provider, we combine inhouse training, corporate programs, seminars, masterclasses, and coaching with a clear transfer logic. The goal isn’t a good training day. It’s lasting adoption: teams tell stories more clearly, leaders show up with more confidence, and communication becomes decision-ready. Storytelling becomes a leadership tool and training becomes development with real impact.

GET IN TOUCH

A no-obligation call and a free proposal.
A clear expert recommendation after 30 minutes.

Initiative Mittelstand

FAQ

For leaders, management and project teams, sales, communications, HR, as well as corporate and investor communications. We tailor the content and level, from fundamentals to masterclasses.

Yes. In addition to individual storytelling trainings, we also offer masterclasses. These are compact, focused group sessions where we elevate story, core message, narrative, narrative flow, visual storytelling, and impact in a short time. Content, examples, and style are tailored to your real business cases. Available onsite or online.

6–12 participants is ideal for intensive practice and feedback. Larger groups work well as a workshop or seminar format with adapted exercises.

Yes. Our storytelling trainings work onsite, online, or hybrid. The most effective setup depends on how much practice, feedback, and co-creation you want.

Seminar: structured input plus application.
Workshop: practice-focused, with exercises and co-creation on real stories.
Coaching: individual, focused on story, impact, Q&A, and high-stakes situations.

Both. We build storytelling competence through goal, guiding idea, narrative, narrative flow, and argumentation, then train techniques on top of that. Openings, transitions, closing, and Q&A, so teams can tell stories convincingly and successfully.

Yes. We offer visual storytelling training on visual hierarchy, slide logic, and clear visualization. This can be delivered as a module within a corporate training or as a dedicated workshop, course, or masterclass.

A new kind of communication agency.