DRIVE MOMENTUM
through strategic event communications with explain
EXPLAIN EVENTS
We believe a stage is the place where messages ignite change.
Our crew partners with your event teams. We develop big ideas, strategic story design and narrative spaces. With keynote presentations and speaker coaching, we make sure communication inspires action.
From the initial message to the final momentum. From investor meetings to leadership summits.
CASES
explain operates wherever communication becomes a strategic success factor, whether it be a strategy meeting, brand moment or transformation event, from a small circle in the boardroom to the big stage in the ballroom.
EVENT PORTFOLIO
Event communication does not begin with the format, but with the message. We think about events from the perspective of the speaker – and what we want people to take away from them. This results in a big idea that carries the event in terms of content, visuals and emotion.
Building on this, we design communication along the entire journey – from save-the-date to follow-up communication. Every touchpoint is carefully planned: brand-compliant, target group-oriented and effective. Whether it's an invitation, a mailing or a stage moment – we tell a consistent story. Before the event, we create excitement; during the event, we amplify the experience; after the event, we prolong the effect.
The result: a clear communication path that connects, guides – and anchors messages where they count.
- GOALS AND STRATEGY
- COMMUNICATION CONTENT
- BIG IDEAS
- PROGRAM SCHEDULE
We design holistic event concepts – from key visuals and motion design to stage design. Everything follows a clear idea and continues to tell the brand's story. It's not just about good design, but about visual communication that resonates.
Whether it's an invitation or an opening clip, all media interlock, translating content into powerful images and creating recognition at all levels. This makes the brand not only visible, but also tangible – through consistent design, emotional media and clear visual language.
The result: a visual identity that provides orientation, radiates professionalism and communicates attitude – on stage, in the room and far beyond.
- PLAYBOOK
- DIGITAL ASSETS
- KEYVISUALS
- PRESENTATION TEMPLATES
Important presentations and keynotes are more than just PowerPoint slides – they are a strategic management tool. Whether it's a CEO speech, product launch or panel talk, we help convey complex content in a clear and impressive way – with strong dramaturgy, clear language and eye-catching design.
To achieve this, we don't develop presentations isolated, but as part of an overarching storyline. We combine content, medium and presentation into a coherent overall production – always tailored to the audience, situation and goal.
The result: speeches that leave a lasting impression. Slides that convince. And a stage presence that creates clarity – in attitude, language and impact.
- STAGE PRESENTATION DESIGN
- SLIDE PRODUCTION
- PRESENTATION DEVELOPMENT
A strong performance is not created by good content alone – but by good teamwork. We provide comprehensive support for stage preparation: with rehearsals, professional coaching and an eye for timing, transitions and overall impact.
We coordinate speakers, rehearse programme sequences and create a safe environment in which everything fits together – dramaturgically, in terms of content and emotionally. Whether you are a manager, a panelist or a moderator, every moment gets the attention it deserves.
We work with a trained eye for impact, clarity and personality – and with the sensitivity needed to empower people on stage without overwhelming them.
This turns preparation into an advantage. And a presentation into authentic leadership communication.
- REHEARSALS
- SPEAKER COACHING
- ONSITE SUPPORT
FROM STRATEGY TO STAGE
We think in strategic terms when it comes to event communication, from the message to the presentation. We refine content, develop storylines, design visuals and coach speakers.
No technical equipment. No stage construction. No event management.
But everything that moves people and makes presentations effective.
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Some event formats where explain makes the difference:
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WE WORK
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We don't just build stages, we give them meaning. We see ourselves as part of the team. We get involved early on, integrate ourselves into existing processes and bring fresh perspectives to the collaboration. Whether it's the communications department, event agency or specialist division, we work closely with internal and external partners, coordinate our efforts, contribute ideas and think ahead. This creates genuine teamwork, with an additional player who makes impact possible. Constructively For us, constructive collaboration means thinking ahead together, not arguing against each other. We contribute our expertise. Openly, with a focus on solutions and a genuine interest in our counterparts.
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We don't believe in rigid positions, but in the power of teamwork. That's why we communicate proactively, listen, remain flexible and don't look for the loudest idea, but for the most viable solution. With clarity, empathy and true cooperation.
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For us, working co-creatively means thinking, developing and deciding together. We bring structure, experience and creative impetus, but no ready-made answers. Instead, we open up the process to participation and a diversity of perspectives. Content, formats and experiences emerge through exchange with all those responsible for and involved in shaping the event. This not only improves quality, but also fosters identification. Because those who contribute their ideas also contribute their efforts.
We don't just build stages, we give them meaning. We see ourselves as part of the team. We get involved early on, integrate ourselves into existing processes and bring fresh perspectives to the collaboration. Whether it's the communications department, event agency or specialist division, we work closely with internal and external partners, coordinate our efforts, contribute ideas and think ahead. This creates genuine teamwork, with an additional player who makes impact possible. Constructively For us, constructive collaboration means thinking ahead together, not arguing against each other. We contribute our expertise. Openly, with a focus on solutions and a genuine interest in our counterparts.
We don't believe in rigid positions, but in the power of teamwork. That's why we communicate proactively, listen, remain flexible and don't look for the loudest idea, but for the most viable solution. With clarity, empathy and true cooperation.
For us, working co-creatively means thinking, developing and deciding together. We bring structure, experience and creative impetus, but no ready-made answers. Instead, we open up the process to participation and a diversity of perspectives. Content, formats and experiences emerge through exchange with all those responsible for and involved in shaping the event. This not only improves quality, but also fosters identification. Because those who contribute their ideas also contribute their efforts.
NOT FOR ONE-NIGHT- STANDS
Great events are created through long-term partnerships, not one-off projects.
We identify with our clients' themes, contribute ideas, support them and see things through. Strategically. Creatively. Resiliently. As an additional player, together with existing event teams and agencies.
In this way, event after event, we not only create impact on stage, but also trust behind the scenes.
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John Paul O'Meara, former Head of Investor Relations adidas Group“These guys are mind-blowing PowerPoint wizards – the best out there.”
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Handelsblatt article“Twice as many participants as at the analogue press conference a year earlier.”
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Rainer Petek, speaker, author and extreme mountaineer“The result simply blew the audience away.”
Business Punk Article 01/2019“explain builds brilliant presentations.”
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Eric Liedtke; former CMO adidas Group“I experienced the exceptional greatness that I expect in my team around me.”
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Bob Carey“A new dimension of storytelling!”
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Traugott Ullrich Managing Director Schwabe Pharma“Now that's something completely different!”
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Head of Group Marketing at Herrenknecht AG“These presentations create experiences.”
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