GROW BUSINESS
through strategic leadership and brand communications
Economic growth happens where communication inspires people and empowers brands.
That is why we help companies align their communication strategically, sharpen their identity, craft compelling stories, and turn complex topics into understandable concepts.
From the core message to the campaign. From internal change communication to external brand storytelling.
As an agency for strategic communication, we work on substance: brands, corporate culture, leadership. We think communication from the perspective of the communicator, who shows empathy and wins people over. For us, employee and brand communication belong together; what moves internally has an effect externally.
Our approach is also our signature: thinking about communication through presentations. Those who can get to the heart of what really matters also create clarity in larger contexts. Especially in times of change, communication is needed that provides orientation, creates connection and makes change possible.
In our workshops, we start with identity, with what defines the core of the company. From this, we develop positioning, communication strategy, messages, narratives, big ideas, visualisations and design. We carry these fundamentals forward to events, social media and digital brand worlds.
CASES
Whether it's a change process, brand moment or leadership message, from internal kick-off to external campaign: we turn communication into a driver for connection, orientation and impact.
OUR PORTFOLIO
Effective communication begins with a clear understanding of one's own identity. Together, we develop a strategically solid foundation for communication. Our content design experts focus on developing and refining brand identity and positioning. We translate the results into core messages, narratives and communication principles. Our goal: credible, consistent and distinctive brand communication – strategically profound and clearly focused.
- POSITIONING
- CORPORATE & BRAND IDENTITY
- COMPANY MANIFESTO
- COMMUNICATION STRATEGY
Executives are key communicators – especially when it comes to engaging, leading and inspiring employees. Our work results in effective communication profiles for a confident, convincing and brand-appropriate presence. In individual training and coaching sessions, we specifically strengthen communication skills – whether in keynotes, town halls, investor or change communication. Our sparring partners also provide the necessary fine-tuning in event communication. This enables executives to convey clarity – both internally and externally. In a personal, professional and credible manner.
- ATTRACTING EMPLOYEES
- LEADING EMPLOYEES
- TRAINING & COACHING
- EVENT COMMUNICATION
- EMPLOYER BRANDING
In an increasingly complex media landscape, corporate communications need a clear line. We provide support in developing and structuring communication content – for example, on vision, strategy or transformation projects. Our concept and design team takes a holistic approach to corporate design, develops consistent corporate presentations and translates messages into effective social media and PR concepts. We visualise complex topics in audience-specific communication assets such as presentations, infographics or video storyboards – also in the context of professional event communication.
- CORPORATE DESIGN
- CORPORATE PRESENTATION
- SOCIAL MEDIA & PR CONCEPTS
- EVENT COMMUNICATION
We bring brands to life – through strong brand and sales storylines, compelling sales presentations and visual communication that sells. As your partner for campaign development, pitch presentations or product launch communication, we design every activity in line with strategic goals. Every sales-relevant touchpoint – whether digital, in direct customer dialogue or as part of event communication – receives the same brand-compliant implementation. We advise you throughout the entire customer journey to achieve genuine differentiation from your competitors.
- BRAND & SALES STORY
- CAMPAIGN DEVELOPMENT
- SALES PRESENTATION
- EVENT COMMUNICATION
People-centred brand development
At explain, brand development begins with identity, combines with strategy and only unfolds its full potential when it is carried by leadership.
For us, a brand is not a logo, but what people really feel, both internally and externally. That is why we design brands from the inside out, with communication that connects, provides orientation and makes corporate culture visible.
We develop brand cores, stories and architectures and translate them into communication that works: internally for identification, externally for positioning.
In doing so, we accompany rebranding, cultural changes and strategic realignments with clarity, depth and a common language.
Our spectrum ranges from CEO communication and employer branding to digital campaigns, social media and brand-centric websites. Always people-centric, strategically sound and with the goal of making the brand not only visible, but also tangible.
We don't just think about brands. We help bring them to life. In every message. In every appearance.
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Brand development at explain stands out thanks to its consistently people-centred, strategic and identity-based approach. It is not merely a design process, but an act of communication that works from the inside out.
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Branding is not a fancy design project, but a strategic success factor for business growth. That is why we link branding decisions to business goals.
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For us, brand management does not begin with media planning, but with people in responsibility. Only those who understand a brand can represent it. And only those who embody it can connect with it. Externally, this means visibility with attitude. Internally, it means orientation through lived values and identity.
Brand development at explain stands out thanks to its consistently people-centred, strategic and identity-based approach. It is not merely a design process, but an act of communication that works from the inside out.
Branding is not a fancy design project, but a strategic success factor for business growth. That is why we link branding decisions to business goals.
For us, brand management does not begin with media planning, but with people in responsibility. Only those who understand a brand can represent it. And only those who embody it can connect with it. Externally, this means visibility with attitude. Internally, it means orientation through lived values and identity.
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Ulrike Wittig, Brand Coach @ STABILO“explain has the right brand feel for dealing with love brands.”
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Project GHV Insurance“explain's brand work has won the German Brand Award.”
Businesspunk article 01/2019“World-class explanations. That's what explain has stood for for years.”
BOOK A WORKSHOP
Our workshops are starting points for change. For brands that want to show attitude. For leadership that creates clarity. For teams that develop new ideas together.
We bring external expertise in-house – not as a lecture, but as a moderated space for co-creation.
Impulses become ideas. Ideas become direction. Direction becomes the future.
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